Saturday, June 21, 2008

Yahoo offers new ymail, rocketmail accounts

Yahoo for the first time start offering free e-mail accounts under two new domains: ymail and rocketmail. Both ymail.com and rocketmail.com already lead to the Yahoo Mail landing page; if you register your free e-mail account under one of these two new domain names, you’ll get the exact same features as you would with “standard” mail.yahoo.com.
Experienced surfers (that’s a nice way to say “old”) will recognize Rocketmail as one of the first free e-mail services around, acquired by Yahoo (along with its owner, Four11) back in 1997. Other than for nostalgic reasons, I doubt many surfers will run to register their name@rocketmail.com accounts; the domain name is a bit too long for today’s standards.
Ymail, on the other hand, is a clear jab at Gmail. Although Yahoo Mail is the market leader with the most users (266 million worldwide in April), Google caused a major disruption when they offered nearly unlimited storage capacity. That, along with the fact that Gmail was great at killing spam and really easy to use, was enough to grab a big piece of the free e-mail market - 101 million users in April, according to the AP. Yahoo and Microsoft have, for the most part, caught up with Gmail’s storage offering - Yahoo Mail now offers unlimited storage - but Gmail is now killing them with features and great integration with other Google services.
Thus, although Gmail is not the market leader, the fact is that Gmail is growing much faster than both Yahoo and Microsoft, and I doubt that these two new domains Yahoo is offering will change that.

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